Turn your order history into your next campaign.
Your customer and order data already lives in PrintBlocks. Use it to find the right audience, create relevant marketing content and bring customers back for their next order.
Build customer segments, prepare newsletters and create targeted campaigns, without maintaining separate lists or piecing information together from multiple systems.
Marketing based on what customers actually order
Generic campaigns are easy to ignore. PrintBlocks lets you use real customer and order information to make every message more relevant.
Reach customers based on the products they ordered, their last purchase, their order frequency, their customer type or any other information you manage in the system.
Create the audience you need
Build customer lists using filters such as products and print methods previously ordered, date of the last order, order frequency or total value, customer type or assigned price list, location, sales channel or account manager, and custom fields defined by your business.
Save the audience and use it again whenever you need it.
Bring customers back at the right time
Find customers who have not ordered recently, remind regular customers when it may be time to reorder or promote a relevant product based on their previous purchases.
Keep your customer data in one place
Contact details, order history, customer notes, agreed prices and marketing information remain connected to the same customer record.
Your sales and marketing teams work with the same up-to-date information.
Create newsletters and marketing content with AI
Start with the audience, offer or product you want to promote, and let AI help prepare the campaign content.
Create newsletter copy, subject lines, promotional messages, product descriptions and ideas for social media, then review and edit everything before it is used.
Write for a specific audience
Create different versions of the same campaign for trade customers, schools, organizations, private customers or any other segment you serve.
Turn a product into a campaign
Select the product or service you want to promote and generate campaign ideas around its benefits, use cases and relevant customer groups.
Stay in control of every message
AI helps create the content, but your team decides what is approved, edited and sent.
Give sales a clear next step
Marketing should create opportunities for the sales team, not another disconnected list.
Assign customers or leads to employees, create follow-up tasks and keep the campaign history together with the customer record.
This gives the team a clear view of who was contacted, what was offered and what should happen next.
Automate follow-ups and recurring campaigns
Create triggers based on customer activity, order information, dates or statuses.
For example:
- Contact a customer a set time after their last order
- Remind customers about recurring or seasonal orders
- Follow up after an order is completed
- Notify the sales team when an important customer becomes inactive
- Add customers automatically to the relevant marketing audience
Automations can be adapted to the way your print shop works and connected to the communication tools you choose to use.
Questions shops ask
Can we create different customer audiences?
Yes. You can create audiences based on order history, products, dates, customer type, custom fields and other information managed in PrintBlocks.
Can we create newsletters with AI?
Yes. AI can help prepare newsletter copy, subject lines, promotional messages and other marketing materials. Your team can review and edit the content before using it.
Can we target customers according to what they ordered?
Yes. You can identify customers according to previously ordered products, print methods or other order information and prepare a relevant campaign for them.
Can we create campaigns for customers who have stopped ordering?
Yes. You can filter customers according to their last order date and create a follow-up campaign or task for the sales team.
Can marketing activities be automated?
Yes. You can create triggers and automations based on dates, customer activity, order details, statuses and custom conditions defined by your business.
Can different employees manage different customer groups?
Yes. Customers, leads and follow-up tasks can be assigned to the relevant employees, with different views for different members of the team.
Can PrintBlocks connect to the marketing tools we already use?
PrintBlocks can connect through its API and integrations. A custom integration can also be built for the tools your business wants to work with.
Make every campaign more relevant.
Use the customer data you already have to create better marketing, generate repeat orders and give your sales team more opportunities to follow up.